RYEOJIN MIN (LÉA MIN)

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Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

CONTACT

Slab is a fashion select shop focused on introducing emerging designer brands and contemporary creative culture. Positioned as a curated retail space, the brand brings together fashion, music, and visual expression to create a dynamic yet cohesive experience.

The brand identity was developed to support this curatorial approach. A modern wordmark and horizontal and vertical logo variations were designed using a sans-serif typeface to ensure flexibility across applications. The visual system extends across printed matter, in-store graphics, and digital platforms, including social media assets used to communicate events and DJ programs.