RYEOJIN MIN (LÉA MIN)




Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

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ROUX is a global creative production company specializing in video content for K-pop artists and Korean brands. This project involved redefining the brand identity and developing a scalable visual system optimized for digital platforms.

The visual direction emphasizes clarity and structure through strong contrast and a restrained use of color, allowing dynamic visual content to take precedence within a consistent and flexible framework across digital touchpoints.







Color & Typography System

A restrained color system centers on a bold orange accent, supported by neutral tones for flexibility across digital applications. A combination of sans serif and serif typefaces establishes clarity, hierarchy, and consistency.








Website & Social Media System

A restrained color system centers on a bold orange accent, supported by neutral tones for flexibility across digital applications. A combination of sans serif and serif typefaces establishes clarity, hierarchy, and consistency.