RYEOJIN MIN (LÉA MIN)




Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

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Reticle is a branding studio focused on research-driven brand identity and visual systems. The project involved developing a clear and logical visual language that reflects the studio’s strategic approach to branding.

Through research and communication, key brand values and messages were translated into a structured visual system. The identity balances rational design processes with distinctive graphic elements, extending consistently across print and digital applications.