RYEOJIN MIN (LÉA MIN)




Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

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Make Zero is a cocktail bar based in Busan, grounded in sustainable practices and locally sourced ingredients. The project approached brand identity as an extension of material, taste, and atmosphere, rather than following visual trends.

Through research and keyword development, these values informed the logotype, color palette, and typography. A restrained visual system was developed and applied consistently across print, spatial graphics, digital platforms, and social media, forming a clear and cohesive brand presence.








The logotype distills the brand concept into a clear, functional form. A modular logo system supports consistent application across print, spatial graphics, digital platforms, and social media while maintaining visual coherence.