RYEOJIN MIN (LÉA MIN)

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Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

CONTACT

Jadu is a creative-tech startup focused on storytelling and AI-powered visual creation tools. Rather than operating as a traditional design studio, it builds GenAI-based platforms that enable creators to transform ideas into visual narratives, from concept development to animation.

For this project, I contributed to the early stage of the brand identity development, including logo ideation and brand direction discussions. I also proposed motion concepts for digital environments and supported parts of the brand guidelines, helping shape a clear and scalable visual system aligned with the studio’s AI-driven philosophy.










* Selected pages from the brand guidelines are shown for portfolio purposes.