RYEOJIN MIN (LÉA MIN)

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Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

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iff (if and only if) is a specialty coffee shop based in Seoul, focused on quality-driven coffee experiences. The project involved developing a visual identity centered on clarity and restraint, reflecting the brand’s emphasis on craft and consistency.

A concise color system combining blue and red was paired with simple, modern typography to establish a clear and recognizable visual language. The identity was applied across cups, menu boards, business cards, and in-store graphics, forming a cohesive system across print and spatial applications.