RYEOJIN MIN (LÉA MIN)




Léa Min is a brand-focused graphic designer working across brand identity, editorial design, and visual systems.

Her work involves developing brand direction and visual concepts, and applying editorial thinking to organize complex content into clear, scalable design systems across print, digital, presentation, and time-based media.

Based in London and Seoul, she has experience working with global clients across in-house, agency, and freelance settings.

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BRUN is a lifestyle brand rooted in organic living, centered on well-being and sustainability in everyday life. Using only organic ingredients and avoiding artificial additives, the brand emphasizes simplicity, material integrity, and conscious choices.

The brand identity is shaped around three core principles—Organic, Health, and Nature—which informed the overall visual direction. A refined visual language was developed using organic curves, natural color palettes, and a custom-designed typeface. The logotype, graphic, and icon systems form a consistent and scalable visual framework applied across print and digital applications.








Visual System

The brand system combines a flexible logotype, natural color palette, and custom typeface to reflect organic balance and clarity. Graphic and icon elements derived from organic forms create a cohesive and scalable visual language across print and digital applications.




Graphic System in Use

The visual system is applied across the desktop website and printed menu, translating the brand’s tone through curated imagery and structured layouts. Typography, color, and composition work together to ensure a consistent brand experience across digital and physical applications.