WORK
ROUX (2025)
Brand Identity
Visual System
Typography
Website Design
Experiential Graphics
Brand identity redesign for a global creative production studio. A digital-first visual system built to support content-heavy video outputs, using contrast and typographic structure to keep focus on dynamic visual content.
BRUN (2022)
Brand Identity
Graphic System
Typography
Printed Matter
Digital Graphics
Brand identity for an organic lifestyle brand focused on well-being. Organic forms, natural colours, and a custom typeface combine into a cohesive visual system applied across printed matter and digital graphics.
Make Zero (2024)
Brand Identity
Visual System
Printed Matter
Spatial Graphics
Digital Graphics
Brand identity for a Busan-based cocktail bar focused on sustainability and local ingredients. Research-led visual decisions shape a balanced system across print, spatial graphics, and digital applications.
FUNCTION (2023)Brand Identity
Visual System
Illustration
Printed Matter
Spatial Graphics
Digital Design
Brand identity for a co-working space supporting flexible creative work. Time- and clock-inspired graphic motifs form a structured visual system applied across identity, spatial graphics, print, and digital applications.
Everyday Particles (2021)
Experimental Visual Research
Editorial Design
Typography
Motion Graphics
Installation
Experimental visual research project translating speculative spatial concepts into a cohesive graphic system. The work spans editorial and typeface design, motion, digital graphics, and physical installation.
Virtual Particles (2021)
Graphic Documentary
Speculative Narrative
Visual System
Editorial Design
Digital Graphics
Research-driven graphic documentary visualizing a fictional planetary system. Particle-based simulations generate a structured visual narrative, framing space as a system shaped by contingency, movement, and transformation.
Slab (2025)
Brand Identity
Visual System
Website Design
Spatial Graphics
Brand identity for a fashion select shop focused on emerging designers and contemporary culture. A flexible visual system connects digital, editorial, and spatial applications to create a cohesive retail experience.
Reticle (2025)Brand Identity
Visual System
Illustration
Printed Graphics
Digital Graphics
Brand identity for a branding studio. A logical, system-based visual language supports clear communication across print and digital applications through illustration and structured graphic elements.
iff (2024)
Brand Identity
Brand Direction
Typography
Spatial Graphics
Printed Matter
Brand identity for a specialty coffee brand focused on quality and clarity. A restrained visual system shapes the café experience across print, spatial graphics, and digital touchpoints.
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